WORKS

tHEiR BLUE 
她们的蓝 
Experimental
2023-2024
Thesis project of OCAD Master’s program exploring Chinese Miao Batik culture and feminism.
Good Tea 
良茶         
Identity
2022
A modern visual identity (VI) redesign for an outdated herbal tea brand.
Cyber-Shanhai
赛博山海    
Product Design
2022
Cultural innovation identity and product design of Chinese mythology creatures from Shan Hai Jing.
The Tears of the Earth 地球之殇
Installation
2021
A digital interactive installation focuses on environmental protection and aims to educate children about sustainability.
Isolated Island
孤岛
Installation
2021
An installation exploring human relationships and mental disorder.
RED
绛
Photography
2021
A set of selfie photography.

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Chuchu Li is a multidisciplinary artist/designer who recently graduated from OCAD University. Her creative endeavours encompass a diverse range of mediums, including digital arts, textile art, painting, photography, and installation art./ 

Good Tea
良茶Category: Visual Identity Design
July, 2022
Good Tea is a modern visual identity (VI) redesign for a herbal tea brand. Herbal tea(凉茶), recognized as part of China's intangible cultural heritage, is celebrated for its health benefits, particularly in reducing excessive heat and dampness within the body. Traditionally, herbal tea shops have embraced a rustic aesthetic, characterized by the use of straightforward utensils and simple packaging. However, today's Chinese young people admire the fashionable and trendy bubble milk tea or fresh made tea culture. Tons of competitors make outdated herbal tea brands continue to lose ground.




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